Music: The Underestimated Marketing Tool You’re Missing

by Angela Hall · February 5, 2025

Let’s face it—music isn’t just some random filler in your podcast or video. If you want to get the audience to actually feel something (besides annoyance), here’s how to use music to your advantage:

Set the Vibe Music is basically the mood ring of your content. Whether you’re going for “hip and happening” or “deep and introspective,” the right tune will make your audience feel exactly what you want them to—without saying a word. It’s magic.
Turn Up the Drama Think Survivor’s tribal council without the epic build-up music. Yeah, that’s just a bunch of tired people sitting around. Music cranks the tension, turning your content from “meh” to “must-watch.” Trust us, it’s that powerful.
Hijack Their Emotions Music’s like a sneaky little ninja, sliding in and making even the most mundane moments feel like life-changing events. Think of it as a psychological weapon—one piano note, and BAM, your audience is emotionally wrecked. You’re welcome.
Speak Your Brand’s Language Music’s not just background noise; it’s like your brand’s secret handshake. By tapping into the cultural vibes your audience loves, you’re telling them, “Hey, we get you.” Just make sure it doesn’t sound like you’re trying too hard. Subtlety is key.
Make It Stick Ever had a jingle stuck in your head for days? That’s the power of music. A memorable sound means your audience will remember you long after they’ve stopped listening to your podcast or watching your video. It’s basically branding 101, but cooler.
Be Consistently Awesome Reality TV shows love their iconic musical themes, and for a good reason. Familiar tunes create trust and loyalty. If you want your audience to know what’s coming (and love it), make sure your music is part of your signature brand experience.

Music can amplify your message, pull at some heartstrings, and keep your audience coming back for more.

Here are some of the best places to source free music for videos and podcasts:

YouTube Audio Library
A great go-to for free music, offering a wide variety of tracks that are royalty-free and ready to use in your content. Just be sure to check the usage restrictions for each song.
Free Music Archive
This site has a treasure trove of free music from different genres, and many tracks come with licenses that allow you to use them in commercial projects. It’s like a library, but cooler.
Incompetech
Created by Kevin MacLeod, this site has an extensive collection of free-to-use music. You can use the tracks for any purpose as long as you credit the composer (or pay for a license if you don’t want to credit).
Bensound
Offering a selection of royalty-free tracks that you can use for free with attribution. It’s easy to navigate and a great resource for creators on a budget.
SoundCloud
Many artists on SoundCloud allow their tracks to be used for free under Creative Commons licenses. You can filter your search to find songs that are free to use, but always double-check the licensing info.
Jamendo
Jamendo has a massive library of free music that you can use in your videos and podcasts, especially if you’re working on non-commercial or low-budget projects. They also have paid options for higher-quality tracks.
ccMixter
This site focuses on music that’s released under Creative Commons licenses, with a lot of options for podcasts and videos. It’s a fantastic place to find unique and diverse tracks, and you can even remix some of the music!

Remember to always check the license agreements, even on “free” music sites, to ensure you’re using the tracks correctly and legally!

Author offers a FREE copy of this book to his next door neighbor... to prove he's not a drug dealer!

Now claim your FREE COPY.

and follow the step-by-step instructions for making the kind of money (and living the kind of lifestyle) that'll get your neighbors curtains twitching with curiosity!

Enter your details below to discover how to claim your FREE COPY of 'Six Figures A Year In Info Publishing' ...