Red Lobster Shares Brilliant AI – UGC Idea

What could be better than combining AI with user generated content?

That’s exactly what the restaurant Red Lobster did by gathering customer comments on their ever-popular cheesy biscuits.

“Our Cheddar Bay Biscuits have been topping the charts in the hearts and minds of our guests for years, so we figured who better to tap for the inspiration behind each track than the people who share their passion for Cheddar Bay Biscuits every day,” said Sara Bittorf, Red Lobster’s chief experience officer.

“I got inspiration from fans’ declarations of love for Cheddar Bay Biscuits that were fed into an AI generator. The songs are dropping in two playlists comprised of 15 tracks each.”

A special musical reveal is planned for National Biscuit Day on May 14 and the songs are featured on Red Lobster’s YouTube channel.


  • Gather user generated content
  • Use AI to repurpose the content into another format such as songs
  • Drop the content on your social media channel
  • If possible, time your release to coincide a corresponding holiday
  • Enjoy free publicity and word of mouth with a minimum of effort

Can you do something similar in your business?


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